If, like many, you have thought about running a voucher code campaign in the past, but have held back for some reason, you may be missing out on an opportunity to reach a whole new audience for your products. Some business owners have concerns about profitably, affiliate commissions and lack of repeat custom once a promotion has ended, but do these concerns have any merit?
The fact is that using discount codes as a way to gain new customers has been around for nearly ten years now, it the method is showing no sign of going away any time soon. If you are not involved, then you could be missing out on a huge potential revenue stream. Consumers these days are very savvy and expect the best deal every single time they make a purchase, so it makes sense to make them feel like they are getting the best deal.
It is worth remembering that when you issue a code discount, you are the one in charge. You decide how much discount will be offered, whether it is a percentage or a monetary amount, how long the promotion will run for, and all of the terms and conditions. It is important to get these decisions correct from the start, as these are the key factors that will determine whether or not your campaign will be a success.
There are many websites out there that will happily list your offers, such as VoucherCodesPro, HotUKDeals, Fliggo and My Voucher Codes, and a listing can drive a surprising amount of traffic to your store if done correctly. The reason that having your offers listed on Fliggo.com and other voucher code websites is so beneficial is that, not only do they have a large amount of visitors, but they also have very responsive email lists and active social communities. Not only that, but most of these site also have active blogs with strong readerships, and having one of your products reviewed there can be a huge boost.
However, one drawback is that most established sites require you to have an active affiliate programme in order to qualify for a listing, so if vouchers are something that you are looking at getting into, you may need to consider joining an affiliate network too.
You may think that once a promotion has ended, you will no longer get any value from it, but this is most definitely not the case. In drawing new customers to your store, you have increased your brand awareness and if people are happy with your products or services you are very likely to see them return in the future. One other long term benefits include increased linking and social sharing, which will boost your website traffic, so your promotion need to be seen in a wider context.
Of course, not every single campaign will be successful and some will unfortunately fail to make a profit, but if you take the time to plan it properly, there is no reason why you can not have a slice of the voucher pie for yourself.